1930 by Atria’s is a striking new dining concept that blends nearly a century of history with a modern, atmospheric experience. As a contemporary evolution of the Atria’s legacy, the brand pays homage to its 1930s grocery store origins while forging an entirely fresh identity. We guided the full brand transformation—from strategy and storytelling to digital execution—crafting a sophisticated, immersive identity that now defines the experience and sets the stage for one of Pittsburgh’s most highly anticipated restaurants.
Develop a fully realized brand from the ground up that honors Atria’s legacy while introducing a modern, upscale dining experience—covering every aspect from brand strategy and visual identity to multimedia production, photography, and digital design
We started with brand strategy, defining a concept that balances grounded authenticity with surprising, nostalgic touches. The logo—featuring an olive tucked into the “0” of 1930—offers a subtle nod to the cocktail-driven experience, while the typography, color palette, and graphic elements convey the warmth, sophistication, and luxury of the space.
Our creative direction extended across every touchpoint. From website design to photography, the brand experience mirrors the moody lighting, plush textures, and hidden corners of the physical restaurant.
1930 by Atria’s approached us with a clear vision: to create a dining destination that feels intimate, elevated, and deeply connected to the heritage of the original Atria’s grocery store.
1930 by Atria’s approached us with a clear vision: to create a dining destination that feels intimate, elevated, and deeply connected to the heritage of the original Atria’s grocery store.
With a brand rooted in intentionality, sophistication, and immersive detail, we helped bring more than just a restaurant to life.
With a brand rooted in intentionality, sophistication, and immersive detail, we helped bring more than just a restaurant to life.
Every aspect told the story, highlighting gleaming cocktails, softly lit rooms, and intimate, atmospheric details that embody the spirit of 1930 by Atria’s.
Every aspect told the story, highlighting gleaming cocktails, softly lit rooms, and intimate, atmospheric details that embody the spirit of 1930 by Atria’s.
